THE NEW COLOURFUL WORLD OF SAFEHIP
For many years, SAFEHIP® has been in the dark blue period – the safe and tradtional choice of colour when it comes to medical products - as its main theme colour. With the launch of the new SAFEHIP® AirX™ Discreet products, we have rethought and redone the entire look of the brand and would like to welcome you to a more colourful SAFEHIP.
A COLOUR FOR EACH PRODUCT
For the sake of easy identification and differentiation, we are now introducing a “colour-code” per product and in future the products will be differentiated as follows:
- Safehip Airx Discreet: Red
- Safehip AirX: Orange
- Safehip Classic: Green
- Safehip Active: Blue
This doesn’t mean that the dark blue is entirely out – it’s still the basic colour of the brand – but it has been downplayed a bit with the new colour mix.
UPDATED PACKAGING AND MARKETING MATERIAL
The new colour identification has been beautifully integrated in our updated packaging material and leaflets. Another change to our packaging material is that we have added the instructions for use on the reverse side of the inserts, meaning that in future we eliminate the separate user manual leaflets that used to be part of the packaging.
A new brand identity demands new product photos and on the new photos we have replaced the dark blue background with a light grey one. We have also done our own, new lifestyle images. All of these are presented in the attached Lookbook (click the image for download) and they have also been uploaded to our MediaBank ready for download. More photos will be added continuously.
IMPLEMENTATION OF NEW MATERIAL
Photos, leaflets, lookbook and design manual are available right away and can be downloaded from the MediaBank. As for the switch to the new packaging material this will take place during the coming months.
We hope you like the new SAFEHIP® look – if you have any questions or comments, please feel free to share them with us by contacting the marketing department at [email protected].
LEAFLETS - ONE PER PRODUCT
USER MANUALS PRINTED ON THE REVERSE SIDE OF THE INSERT
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